Since Electronica 2010,
the focus of catalogue distributors and manufacturers has changed
significantly due to the driving growth of the online market. Again
with over 90,000 electronics professionals expected to arrive in
Munich for the show in November, one can expect to see changes to the
mentality of the visitors and 2500+ exhibitors. With this is mind,
will distributors and manufacturers be driving customers online at
the show through discounted pricing or free delivery? The global
distributors have transformed their sales strategies from catalogues
to online sales, which highlights the fact that buyers want and
expect more; they want live stock levels, pricing, packaging
information like reel sizes etc.
Buyers and engineers
alike now expect this level of online service and the emergence of
price comparison websites such as OEMsecrets.com are equipped to
cater for their every need. With live pricing and inventory levels
from the industries largest franchised and independent distributors,
purchasing professionals can drive down the costs of builds through
swiftly locating electronic components. Furthermore, after finding
the required parts, the buyer then has the capability of searching
for the price needed to secure the order. This is made easy though
shopping cart facilities on OEMsecrets.com which send the part directly
into the distributors shopping cart ready for order. In
consideration, it could be assumed that buyers visiting Electronica
are more diligently aware of online buying from the online presence
of DigiKey and Mouser, as well as through price comparison websites
such as OEMsecrets.com.
Social networking sites will remain at the forefront of the promotional activities of exhibitors at the show. Will social media
profiles on sites such as Twitter, Facebook, LinkedIn and Google +
play a more prominent role at Electronica than business cards with
the accessibility of smart phones and tablets? Will visitors be
rewarded for a 'like' on Facebook or a 'follow' on Twitter, and if
so, how much is this worth? Are the social networking sites an
appropriate platform for visitor feedback? All questions will soon be
answered come November. Electronica never fails to disappoint and
this year you can be sure to see a completely different mentality
from all who will attend the show.
Web: www.oemsecrets.com
Email: info@oemsecrets.com
Tel: +44 1904 436 434
No comments:
Post a Comment